http://www.praxislablog.com Most recent posts at posterous.com Wed, 16 May 2012 22:48:34 -0700 A Magical Shoot http://www.praxislablog.com/a-magical-shoot http://www.praxislablog.com/a-magical-shoot

There are people that we sometimes meet in our lives who are gracious or maybe friendly, funny, humble, or just plain genuine. Today we had the pleasure to work with someone who has the rare quality of all the above. It really was Magic — in so many ways.

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Wed, 04 Apr 2012 11:07:54 -0700 If the shoe fits… http://www.praxislablog.com/if-the-shoe-fits http://www.praxislablog.com/if-the-shoe-fits

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What girl doesn't want a nice pair of designer shoes? Well, they're just a click away, literally. A new technology of 3D printing is now available that not only prints shoes but can also print jewelry and toys. via Guest of a Guest: http://bit.ly/HkQXNw

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]]> http://posterous.com/images/profile/missing-user-75.png http://posterous.com/users/36Pz8y1QlzQ5 praxisintegratedcommunications praxisintegratedcommunications Tue, 27 Mar 2012 10:12:00 -0700 Brand Subtraction http://www.praxislablog.com/brand-subtraction http://www.praxislablog.com/brand-subtraction

Social-networks

In a world where it's easier and easier to share data and there's no limit to the amount of data being shared, the need for design and curation has come to the forefront in a big way. We love where the world is going but we see a need for a new direction, a new path. There are two paths that we often see brands going down:

Brand Static: Stay the course, the way we do things and what we have in place is serving us well, no need for change.

Brand Addition: We have more that we'd like to say and more places to say it, lots of benefits, many things that make us the best choice.

To us the only path to take is one of brand subtraction – distill your brand to the core benefit select your communication environments carefully. In a world of more, what is needed is less. We do not mean less options or less ways to share – just better. Better design, better content. Curate it before you say it. Just because you can doesn't mean you should. Staying static is never the answer, piling on with more will only push the audience away. The path to the future is one where less is more. Come take a look, the view is great!

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Wed, 29 Feb 2012 11:28:00 -0800 Predict What Consumers Want Before They Do http://www.praxislablog.com/predict-what-consumers-want-before-they-do http://www.praxislablog.com/predict-what-consumers-want-before-they-do

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Prediction begins with insight -- insights that start with the notion that consumers do not buy products, they buy satisfaction. They buy the feeling that it provides. Whether it be choosing a car, selecting a university, purchasing a pair of jeans, buying a beverage, or even purchasing a box of paper clips -- there is a satisfaction exchange that is occuring in every purchase. The question is, how are you uncovering customer satisfaction? Then, how are you harnessing it and communicating it? This article does a good job of describing some of the approaches that can be used, there are many others that we have deployed as well. Framing the consumer dialogue around satisfaction exchange is half the battle. http://bit.ly/w8kE6q via @FastCoDesign

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Thu, 23 Feb 2012 16:59:25 -0800 Mass Chaos... http://www.praxislablog.com/mass-chaos http://www.praxislablog.com/mass-chaos

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Or a glimpse into our future? Perhaps it's one in the same. Regardless, this new kinetic sculpture at LACMA is a work of art and something we find truly inspiring. Constant motion, frenetic, yet everything working in harmony. It's a must see.

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Wed, 22 Feb 2012 17:10:56 -0800 A little Comic relief. http://www.praxislablog.com/a-little-comic-relief http://www.praxislablog.com/a-little-comic-relief

It's hard to imagine how many times we've spent hours culling through the thousands of fonts we have to find just the one to evoke a product's personality, or to counterbalance the headline's snarky tone, only to hear a client refer to the painstakingly selected Serif face as Times Modern—or the just-released Sans Serif as Arial. Okay, admittedly there's a bit of nuance that's lost on even the most savvy designer, but to all who believe pretty much any typeface will do, I have two words for you. Comic Sans. This little blog gives you a peek at some iconic logos that have been "ComicSanitized" with the typeface bane of every designer on planet Earth. Enjoy.

Paramount

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Wed, 22 Feb 2012 17:03:00 -0800 The Demystification of Social Media http://www.praxislablog.com/the-demystification-of-social-media http://www.praxislablog.com/the-demystification-of-social-media

The art and science of social media can sometimes seem overwhelming. Being graphically minded people, we at Praxis have gravitated to the following illustration to explain the purpose of social media as it relates to something that we all well – need to do.

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Wed, 22 Feb 2012 16:56:00 -0800 Does it feel like the pace of change is accelerating? Welcome to generation flux. http://www.praxislablog.com/does-it-feel-like-the-pace-of-change-is-accel http://www.praxislablog.com/does-it-feel-like-the-pace-of-change-is-accel

Forget New Year, it's a new minute. The business landscape is changing at a rate that even the most adaptable of us can find a bit daunting. Never fear, here's some insightful thoughts about the challenges as well as the opportunities.
http://tinyurl.com/6uc4mn7

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Wed, 22 Feb 2012 16:53:00 -0800 The Basic Building Blocks of Branding http://www.praxislablog.com/the-basic-building-blocks-of-branding http://www.praxislablog.com/the-basic-building-blocks-of-branding

Whether you're a startup, starting over, restarting or refreshing your brand, these are all core tenants to start with when addressing your branding. http://bit.ly/zarqtC

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Tue, 29 Nov 2011 05:37:00 -0800 Capturing the Moment http://www.praxislablog.com/2011/11/capturing-moment.html http://www.praxislablog.com/2011/11/capturing-moment.html

The Los Angeles Coliseum at capacity. The roar of the crowd. The entrance of the Trojan warrior and Traveler. The latest USC video is now out and up. We couldn't be prouder! Fight on, Trojans. Fight on!

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Thu, 17 Nov 2011 07:37:00 -0800 Giddyup! Giddyup! http://www.praxislablog.com/2011/11/giddyup-giddyup.html http://www.praxislablog.com/2011/11/giddyup-giddyup.html

Shooting a new video for USC, it's gonna be really beautiful! Currently editing.

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Wed, 14 Sep 2011 12:32:00 -0700 Praxis wrestles with cultural icon. http://www.praxislablog.com/praxis-wrestles-with-cultural-icon-4748 http://www.praxislablog.com/praxis-wrestles-with-cultural-icon-4748

There’s always more to the story...
http://bit.ly/o6HMcN

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Fri, 18 Mar 2011 21:40:00 -0700 Untitled http://www.praxislablog.com/2011/03/untitled.html http://www.praxislablog.com/2011/03/untitled.html

The dirt on Praxis. - http://eepurl.com/c1qvA

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Posted via email from Praxis Integrated Communications

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Fri, 18 Mar 2011 14:40:00 -0700 The dirt on Praxis. http://www.praxislablog.com/46442563 http://www.praxislablog.com/46442563

http://eepurl.com/c1qvA

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Thu, 02 Dec 2010 18:14:09 -0800 How much should an education cost? http://www.praxislablog.com/how-much-should-an-education-cost http://www.praxislablog.com/how-much-should-an-education-cost A new online university, Udemy thinks it should be free,http://bit.ly/gIr21m. Over 2,000 courses are already available, but quantity doe not necessarily mean quality. Courses range from physics to pole dancing -- come to think of it, there's physics in both of those things. Maybe they'll offer a double major?

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Tue, 02 Nov 2010 10:34:00 -0700 Praxis to the rescue. - http://eepurl.com/bj3bb http://www.praxislablog.com/praxis-to-the-rescue-httpeepurlcombj3bb http://www.praxislablog.com/praxis-to-the-rescue-httpeepurlcombj3bb

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Thu, 22 Jul 2010 18:14:00 -0700 Paper or plastic? http://www.praxislablog.com/2010/07/paper-or-plastic.html http://www.praxislablog.com/2010/07/paper-or-plastic.html

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How ‘bout neither? This store has taken a simple yet novel approach to positioning itself and selling its products — and all without packaging. Less truly can be more. http://bit.ly/1JZQSv

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Thu, 15 Jul 2010 14:51:00 -0700 Praxis flaunts public affairs - http://eepurl.com/Icor http://www.praxislablog.com/praxis-flaunts-public-affairs-httpeepurlcomic http://www.praxislablog.com/praxis-flaunts-public-affairs-httpeepurlcomic

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Thu, 15 Jul 2010 07:07:00 -0700 What if commercials really could talk to you? http://www.praxislablog.com/2010/07/what-if-commercials-really-could-talk.html http://www.praxislablog.com/2010/07/what-if-commercials-really-could-talk.html This is a wonderful campaign on so many levels but the social media layer is genius. Check it out: http://tcrn.ch/a4LLYJ And if that's not brilliant enough: http://bit.ly/9aRw8N

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications Thu, 08 Jul 2010 05:01:00 -0700 If Your Company Went Out of Business, Would Anybody Notice? http://www.praxislablog.com/2010/07/if-your-company-went-out-of-business.html http://www.praxislablog.com/2010/07/if-your-company-went-out-of-business.html

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A hard question to ask, but one that will help crystallize your product offering. Focus on where you're doing good work, look deep into why success is occurring and then duplicate it. And while you're at it, discard the bad habits that are driving the other decisions. If your customers can live without you, eventually they will. Great article on this subject at: http://bit.ly/c7eyzN

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]]> http://files.posterous.com/user_profile_pics/1742213/n181594761141_2013.jpg http://posterous.com/users/15X0dWGZZol Praxis Integrated Communications Praxis Integrated Communications Praxis Integrated Communications