Praxis I The Next Page

The Demystification of Social Media

2012-01-25T17:46:00.000-08:00

The art and science of social media can sometimes seem overwhelming. Being graphically minded people, we at Praxis have gravitated to the following illustration to explain the purpose of social media as it relates to something that we all well – need to do.

A little Comic relief.

2012-01-13T15:55:00.000-08:00

It's hard to imagine how many times we've spent hours culling through the thousands of fonts we have to find just the one to evoke a product's personality, or to counterbalance the headline's snarky tone, only to hear a client refer to the painstakingly selected Serif face as Times Modern—or the just-released Sans Serif as Arial. Okay, admittedly there's a bit of nuance that's lost on even the most savvy designer, but to all who believe pretty much any typeface will do, I have two words for you. Comic Sans. This little blog gives you a peek at some iconic logos that have been "ComicSanitized" with the typeface bane of every designer on planet Earth. Enjoy.

Does it feel like the pace of change is accelerating? Welcome to generation flux.

2012-01-11T10:26:00.000-08:00

Forget New Year, it's a new minute. The business landscape is changing at a rate that even the most adaptable of us can find a bit daunting. Never fear, here's some insightful thoughts about the challenges as well as the opportunities.
http://tinyurl.com/6uc4mn7 via @fastcompany

The Basic Building Blocks of Branding

2012-01-10T18:20:00.000-08:00

Whether you're a startup, starting over, restarting or refreshing your brand, these are all core tenants to start with when addressing your branding. http://bit.ly/zarqtC

Capturing the Moment

2011-11-28T21:37:00.000-08:00

The Los Angeles Coliseum at capacity. The roar of the crowd. The entrance of the Trojan warrior and Traveler. The latest USC video is now out and up. We couldn't be prouder! Fight on, Trojans. Fight on!

Giddyup! Giddyup!

2011-11-16T23:37:00.000-08:00

Shooting a new video for USC, it's gonna be really beautiful! Currently editing.

Praxis wrestles with cultural icon.

2011-09-14T12:33:00.001-07:00

There’s always more to the story.
http://bit.ly/o6HMcN

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Untitled

2011-03-18T14:40:00.001-07:00

The dirt on Praxis. - http://eepurl.com/c1qvA

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How much should an education cost?

2010-12-02T17:31:00.001-08:00

A new online university, Udemy thinks it should be free, http://bit.ly/gIr21m. Over 2,000 courses are already available, but quantity doe not necessarily mean quality. Courses range from physics to pole dancing -- come to think of it, there's physics in both of those things. Maybe they'll offer a double major?

Praxis to the rescue.

2010-11-02T10:34:00.001-07:00

http://eepurl.com/bj3bb

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Paper or plastic?

2010-07-22T11:14:00.000-07:00

How ‘bout neither? This store has taken a simple yet novel approach to positioning itself and selling its products — and all without packaging. Less truly can be more. http://bit.ly/1JZQSv

Praxis flaunts public affairs

2010-07-15T14:51:00.001-07:00

http://bit.ly/df7C3h

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What if commercials really could talk to you?

2010-07-15T00:07:00.000-07:00

This is a wonderful campaign on so many levels but the social media layer is genius. Check it out: http://tcrn.ch/a4LLYJ And if that's not brilliant enough: http://bit.ly/9aRw8N

If Your Company Went Out of Business, Would Anybody Notice?

2010-07-07T22:01:00.000-07:00

A hard question to ask, but one that will help crystallize your product offering. Focus on where you're doing good work, look deep into why success is occurring and then duplicate it. And while you're at it, discard the bad habits that are driving the other decisions. If your customers can live without you, eventually they will. Great article on this subject at: http://bit.ly/c7eyzN

What is your company really selling?

2010-06-07T17:33:00.001-07:00

More importantly, what is your customer
really buying? This wonderful blog post reminds us
that customers are not buying a product, service or skill but rather a
solution. What solution are you selling? http://bit.ly/ccL7sV

This too shall pass.

2010-06-07T09:11:00.000-07:00

We helped our client The USC Stevens Institute for Innovation launch the TEDxUSC talks last year and have had the privilege of attending the sold out event each year. The following video lives up to TED's (Technology, Entertainment, Design) tagline of "Ideas worth spreading". If you're a fan of Rube Goldberg machines, just can't deal because it's (pick the day of the week) or you just need something fun to watch, this is the ticket. Enjoy.

What would happen if type could speak?

2010-05-14T18:10:00.001-07:00

via vimeo.com

A beautiful look at the melding of typography, animation and the spoken word.

Posted via web from Praxis Integrated Communications

Praxis can't act and can't sing but...

2010-04-27T15:22:00.001-07:00

http://eepurl.com/sKgn

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This is the end of publishing.

2010-04-12T18:29:00.001-07:00

via youtube.com

Or is it? Brilliant video.

Posted via web from Praxis Integrated Communications

Having a lot to smile about.

2010-01-22T17:48:00.001-08:00

On January 22nd, distinguished alumnus, Herman Ostrow donated $35 million to the USC School of Dentistry. This is the largest gift ever to any dental school. Praxis had the privilege of relaunching the USC School of Dentistry to the Herman Ostrow School of Dentistry of USC. Those speaking at the launch event, included USC President Steven B. Sample and School of Dentistry Dean Avishai Sadan. To support the event, Praxis developed a wide range of marketing and communications material, including a new identity, event invitation, program, brochure, building banners, t-shirts, website graphics, microsite and an international advertising campaign that will begin running January 24th in numerous publications including the Los Angeles Times and Wall Street Journal. Complete event details are at: http://bit.ly/6MOrLE

See and download the full gallery on posterous

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We wish you...

2009-12-21T17:15:00.001-08:00

http://bit.ly/70ExBU

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10 Proven Applications for Social Media http://bit.ly/1LVyHP

2009-11-10T15:28:00.001-08:00

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The Advertising Industry at its best: http://hopenhagen.org

2009-11-09T12:57:00.001-08:00

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A Star was Born

2009-11-05T15:37:00.001-08:00

Just another day at Praxis. We were asked by our client LA Inc., the Los Angeles Convention and Visitors Bureau to design the cover of the 2010 Los Angeles Visitors Guide, drawing inspiration from the 50th anniversary of the Hollywood Walk of Fame, we decided to celebrate the world famous walk by featuring an actual star tile from the Hollywood Walk of Fame. A beautiful model, amazing photographer and assistants, and the Hollywood Walk of Fame — just another day Praxis. Be on the lookout for the new Los Angeles Visitors Guide! We’ll be posting more sneak peeks soon.

See and download the full gallery on posterous

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Social Media – Fact or Fiction?

2009-10-28T21:50:00.001-07:00

via socialnomics.net

Great video that makes a compelling case. The rate of change is only accelerating. Simply put – years to reach 50 millions users: Radio (38 years), TV (13 years), Internet (4 years), iPod (3 years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months. Are you on board?

Posted via web from Praxis Integrated Communications