Wednesday, January 25, 2012

The Demystification of Social Media

The art and science of social media can sometimes seem overwhelming. Being graphically minded people, we at Praxis have gravitated to the following illustration to explain the purpose of social media as it relates to something that we all well – need to do. 








Friday, January 13, 2012

A little Comic relief.

 
It's hard to imagine how many times we've spent hours culling through the thousands of fonts we have to find just the one to evoke a product's personality, or to counterbalance the headline's snarky tone, only to hear a client refer to the painstakingly selected Serif face as Times Modern—or the just-released Sans Serif as Arial. Okay, admittedly there's a bit of nuance that's lost on even the most savvy designer, but to all who believe pretty much any typeface will do, I have two words for you. Comic Sans. This little blog gives you a peek at some iconic logos that have been "ComicSanitized" with the typeface bane of every designer on planet Earth. Enjoy.