On January 22nd, distinguished alumnus, Herman Ostrow donated $35 million to the USC School of Dentistry. This is the largest gift ever to any dental school. Praxis had the privilege of relaunching the USC School of Dentistry to the Herman Ostrow School of Dentistry of USC. Those speaking at the launch event, included USC President Steven B. Sample and School of Dentistry Dean Avishai Sadan. To support the event, Praxis developed a wide range of marketing and communications material, including a new identity, event invitation, program, brochure, building banners, t-shirts, website graphics, microsite and an international advertising campaign that will begin running January 24th in numerous publications including the Los Angeles Times and Wall Street Journal. Complete event details are at: http://bit.ly/6MOrLE
