There are people that we sometimes meet in our lives who are gracious or maybe friendly, funny, humble, or just plain genuine. Today we had the pleasure to work with someone who has the rare quality of all the above. It really was Magic — in so many ways.

What girl doesn't want a nice pair of designer shoes? Well, they're just a click away, literally. A new technology of 3D printing is now available that not only prints shoes but can also print jewelry and toys. via Guest of a Guest: http://bit.ly/HkQXNw

In a world where it's easier and easier to share data and there's no limit to the amount of data being shared, the need for design and curation has come to the forefront in a big way. We love where the world is going but we see a need for a new direction, a new path. There are two paths that we often see brands going down: 

Brand Static: Stay the course, the way we do things and what we have in place is serving us well, no need for change.

Brand Addition: We have more that we'd like to say and more places to say it, lots of benefits, many things that make us the best choice.

To us the only path to take is one of brand subtraction – distill your brand to the core benefit select your communication environments carefully. In a world of more, what is needed is less. We do not mean less options or less ways to share – just better. Better design, better content. Curate it before you say it. Just because you can doesn't mean you should. Staying static is never the answer, piling on with more will only push the audience away. The path to the future is one where less is more. Come take a look, the view is great!

Prediction begins with insight -- insights that start with the notion that consumers do not buy products, they buy satisfaction. They buy the feeling that it provides. Whether it be choosing a car, selecting a university, purchasing a pair of jeans, buying a beverage, or even purchasing a box of paper clips -- there is a satisfaction exchange that is occuring in every purchase. The question is, how are you uncovering customer satisfaction? Then, how are you harnessing it and communicating it? This article does a good job of describing some of the approaches that can be used, there are many others that we have deployed as well. Framing the consumer dialogue around satisfaction exchange is half the battle. http://bit.ly/w8kE6q via @FastCoDesign

 

Or a glimpse into our future? Perhaps it's one in the same. Regardless, this new kinetic sculpture at LACMA is a work of art and something we find truly inspiring. Constant motion, frenetic, yet everything working in harmony. It's a must see.

It's hard to imagine how many times we've spent hours culling through the thousands of fonts we have to find just the one to evoke a product's personality, or to counterbalance the headline's snarky tone, only to hear a client refer to the painstakingly selected Serif face as Times Modern—or the just-released Sans Serif as Arial. Okay, admittedly there's a bit of nuance that's lost on even the most savvy designer, but to all who believe pretty much any typeface will do, I have two words for you. Comic Sans. This little blog gives you a peek at some iconic logos that have been "ComicSanitized" with the typeface bane of every designer on planet Earth. Enjoy.

The art and science of social media can sometimes seem overwhelming. Being graphically minded people, we at Praxis have gravitated to the following illustration to explain the purpose of social media as it relates to something that we all well – need to do.

Forget New Year, it's a new minute. The business landscape is changing at a rate that even the most adaptable of us can find a bit daunting. Never fear, here's some insightful thoughts about the challenges as well as the opportunities.
http://tinyurl.com/6uc4mn7

Whether you're a startup, starting over, restarting or refreshing your brand, these are all core tenants to start with when addressing your branding. http://bit.ly/zarqtC